Scope Club: LPs
What is Scope Club?
Scope Club is our initiative to bridge the gap between cultivar, retailer and consumer. Deploying one or more digital microscopes in a cannabis retail store is a fantastic way to offer an immersive, engaging and education-first experience for consumers who are becoming increasingly educated and discerning when it comes to cannabis.
How does Scope Club work for LPs?
To join Scope Club, just use the button below to register your interest and from there we can get you set up in no time.
Scope Club for Retailers works on a credit system, where one credit entitles you to one 2-week promotion period at one store.
- Complete registration form using the button below
- Decide how many stores and provinces you would like to target
- Decide which products you would like to promote
We provide the microscopes and training to stores, along with detailed grading reports for the products they scope; meaning they are equipped to engage customers with meaningful conversations and drive sales of your product.
Once you've joined Scope Club, we will let you know about participating products, you can opt-in or out of each promotion on a case-by-case basis, giving you full control over what you decide to display.
How does Scope Club help you?
With Scope Club you will be able to drive sales and build your brand reputation. For each promotion run, we provide you with a return on investment calculation so you can be sure
In-Depth Product Grading
We put every product featured in Scope Club through the TDC Grading System™ - a rigorous and comprehensive cannabis evaluation tool - and then provide you with a detailed, 3rd party report about the product - from the curing, aroma, dry pull, flavour retention, ash colour, effects, trichome analysis and everything in between.
The problems with lab testing being used to drive marketing and sales is well documented. Scope Club allows you to be part of the solution; not part of the problem, by promoting transparency, education, and ultimately good weed.
It may be nerve-racking, thinking about your products out there being graded and under the microscope, but rest assured we understand the objective: promote education whilst driving brand recognition and product sales. After grading a product we provide tailored recommendations to Scope Club stores on how to best promote each product based on the unique strengths of each product we evaluate.
A Targeted & Transparent Approach
Choose which provinces you would like to target and when - to get engagement at the right place, at the right time.
Scope Club is a way for LPs to both deepen existent bonds with stores, and forge relationships with new stores.
Using brand reps or agencies is a common way for LPs to engage with stores, but reps face geographical challenges in a country the size of Canada, and can't always dedicate the time and resource needed to cultivate beneficial relationships with a large volume of stores.
We help to ensure that the time, effort and love you put into your cannabis products gets rewarded with engaging, innovative and education-first, instore microscope displays that customers love.
Provide a Memorable Customer Experience
The stores we are already working with say that microscopes are helping to drive sales, whilst at the same time being an excellent conversation starter as consumers are naturally curious about what's under the microscope.
Why did we start Scope Club?
Due to burdensome regulations, shopping for cannabis flower in Canada is a bit like being in a depravation tank. Despite being legalized, cannabis at the store level - for now at least - remains locked within four walls (aka, product packaging), and this remains a key stumbling block for consumers who want to better get a feel for what they are buying.
Some stores use small plastic containers containing cannabis flower which allows consumers to see an example of a product before buying. Sometimes these containers are also equipped with vents allowing consumers to smell the aroma. This is a great endeavour, but it's not without challenges.
Products in these containers are exposed to more air, heat and light exposure and will therefore deteriorate rapidly. These containers need to be replenished with product frequently, otherwise what is meant to help consumers select a product may actually dissuade them from purchasing a product, if it looks brown and has no noticeable aroma. But replenishing product frequently can quickly become a cost burden.
With Scope Club we avoid all that. For starters, we reimburse you the cost of product you open to scope out as part of the Scope Club program.
We provide you with comprehensive, batch-specific sales assets and pointers, to help your team engage with customers on a whole new level.
So to recap, when you join Scope Club, we help you to save money, sell more product and create memorable, education-first customer experiences!